Kajol

The manipulation of various videos of celebs using deepfake technology has grabbed the nation’s attention. Despite legal safeguards, the identification of synthetic media remains a major challenge

The Delhi High Court has recently restrained the misuse of the name, image, voice and other attributes of persona, including the “jhakaas” catchphrase of actor Anil Kapoor for commercial gain. Acknowledging that such misuse can damage a celebrity’s right to endorsement, the Court also added that “fame for a person comes with disadvantages” and “this case shows that reputation and fame can transcend into damage”