personality rights

By Inderjit Badhwar E...

From Aishwarya Rai Bachchan to Karan Johar, India’s biggest names are battling a new villain—AI-enabled deepfakes. Their courtroom fights highlight how technology is outpacing the law in protecting celebrity identity and dignity

Prominent filmmaker and ...

The Delhi High Court has recently restrained the misuse of the name, image, voice and other attributes of persona, including the “jhakaas” catchphrase of actor Anil Kapoor for commercial gain. Acknowledging that such misuse can damage a celebrity’s right to endorsement, the Court also added that “fame for a person comes with disadvantages” and “this case shows that reputation and fame can transcend into damage”